Maximillion's Values

Our values help select the people we employ, determine how we behave with each other and characterise how we engage with our customers.

Maximillion has been around since the late eighties and in those early days of running events things were very different.  We had no mission or vision, we had a logo but no "brand", we didn't business plan, we just got on with it. Furthermore, we did not have any values - just a sense of right and wrong.  Things are a little more organised now and as the company has grown and matured it is helpful to understand how our values can support our aspirations.

Our values will arbitrate at times of disagreement and help distinguish between right and wrong.  Our values will also facilitate decision making by pointing the way in times of indecision.  Our values must be lived and breathed by everyone we employ so they can flourish with Maximillion. 

Our Values help us aspire to be better:

  • Ambition
  • Sustainable
  • Pioneering
  • Integrity
  • Reliable
  • Excellence

Ambition

Maximillion has certainly evolved over the years, but the single value which has characterised every development, change and reinvention we have been through is ambition. We have always had a hunger to be better than before, never accepting mediocrity and always pushing for excellence. This has manifested itself in the people we employ, the customers we work with, the products we create and our service.  Our people must be ambitious for themselves to develop with the business, and as an organisation we must collectively have a strong desire for success to achieve acceptable profit and growth targets.

Sustainable

We have only recently seen the importance and relevance of operating our business sustainably, and have created systems to support all aspects of this.  Individually and organisationally, Maximillion must now embrace the moral values to behave sustainably where the opinions we form and decisions we make are influenced by the environmental and social consequences.  Our actions must pass an "ethical test", and where an acceptable compromise cannot be found, an alternative course should be taken.

Pioneering

The pioneering spirit is one of invention and discovery, exploring new ways to do new things better and being the trailblazer for others to follow.  Maximillion has a pioneering heritage and has always tried to confront what we do and seek out better ways to do it.  Tactically this has manifested itself in product innovation and service creation. Strategically the pioneering spirit has taken us into unfamiliar territory which has challenged us, then helped us grow.  Maximillion needs to be populated by pioneers; people who are on a journey of discovery and who are entirely at home with innovation and creativity.

Integrity

Having a sense of right and wrong is an uncompromising, fundamental value which must be woven into the fabric of Maximillion.  High integrity is characterised by transparency and openness with each other and with our customers.  Integrity connects honesty with sincerity and it is these ingredients that engender trust and loyalty.  If trust is eroded then loyalty is lost, internally with each other and externally with our customers. 

Reliable

Our customers rely on us and we rely on each other.  Our customers cannot achieve what they set out to do without our support, and no single individual at Maximillion can operate effectively in isolation.  This dependability on each other is the glue that holds us together and requires us to operate effectively as a team, relying on each other for support and back up.  Our reputation in the market rests on our ability to be recognised as an organisation that can be relied upon to get the job done.

Excellence

The founder of the SAS, Col David Stirling, coined the mantra "The unrelenting pursuit of excellence".  Maximillion must recognise that to find excellence is not an end state in itself but a never ending journey which requires capable people, well defined and understood standards, effective training and strong leadership.   But these components are not enough in themselves as the search for excellence requires a winning attitude which will not tolerate or accept anything other than the very best.