Global petroleum company

Dealing the Customer a Winning Hand

The UK Marketing function of a leading petroleum company approached Maximillion for ideas for team building activities which would form part of their annual conference.   The outputs of the morning conference were captured ‘live' by our Conference Artist in a Conference in Pictures session. This was followed by a bespoke participatory activity in the afternoon, Customer is King, specifically aligned to the theme of Customer Focus and incorporating elements of creativity with a competitive edge. This was the first year that the UK Marketing incorporated team development activities into their conference.

Objectives

The main aims of this event were to cover:

• A focus on creativity
• Building team relations and awareness of others
• Encouraging cross-functionality
• The inclusion of as many people as possible
• Raising awareness of and promoting issues relating to Customer Focus and providing opportunities to link the learning generated back to the workplace

Event Detail

Venue: Ardencote Manor Hotel near Warwick
Style: Conference facilitation & large group team development
Format: 

• Morning - A Conference in Pictures, incorporating live corporate cartooning support
• Afternoon - Beach Ball Bingo conference energiser, followed by Customer is King - Dealing the Customer a Winning Hand - dimensions of customer expectation & perception

Group size: 90 participants
Duration: Full Day

Outline

To maximise the impact of the morning conference, presenter thoughts, ideas and actions were captured and pictorially represented through metaphor by our conference artist. Rather than recording the information of the presentations in the form of words and bullet points, the outputs were captured ‘real time' in an extraordinary display of live, quick fire drawing. A gallery of 25-30 flip chart page images of the main issues and themes was built up around the venue walls as the event unfolded. When the Gallery was complete, post-it notes were made available. Delegates were invited to do a Gallery Walk, write their feedback onto the post-its and stick them to the appropriate poster. Conversation was stimulated, and views and ideas shared around the Gallery which became an interactive ‘ideas filling station'. After the event, selected images and comments were digitised into a Presentation Journal and web-based digital files.