Customer is King
Dealing the customer a winning hand
A playing card-based game for up to 200 people - and for as few as 6 - making it an extremely flexible experiential learning tool. The Customer is King builds individual and team awareness of the gap between what the customer (internal / external) expects from the seller / service provider, compared to what they perceive they get in reality.
The Game requires real customer data such as the findings of a Mystery Shopper or Customer Service Audit or Employee / Customer Satisfaction Survey in order to achieve the game's full potential.
Key benefits for your team
- Builds maximum awareness within the service provision/customer service/sales team of the need to continually develop customer facing skills and knowledge.
- Individuals and groups take more responsibility for their own development.
- Provides a focus for staff development on the following areas:
~ Understanding the Customer
~ Modifying own Behaviour to Meet Customer Expectations
~ Refining Questioning Technique
~ Improving Listening Skills
~ Assessing Selling Skills, Influencing Skills
Key features
- A practical, fun and undeniably relevant introduction to a skills development workshop focusing on customer engagement.
- Uses live customer data. Customers can also be invited to play the game in advance of the event and the collated findings are incorporated into the design of the day
- Card sets are designed to reflect your corporate identity
- Card sets can be used post-event to engage with other staff groups
Organisations that have used a bespoke version of 'The Customer is King'
- ConocoPhillips UK
What they wanted
The annual conference was positioned around the theme of Customer Focus. Maximillion was commissioned to design a customised activity-based intervention that incorporated real customer data, in order to raise delegate awareness of their customers' perceptions and expectations of service delivery across a number of key areas of the business.
What they said
Happy or delighted with
- Overall contribution of account manager prior to event
- Quality of pre-event information
- Suitable contact prior to the event
- Overall contribution of your project manager
- Style & quality of presentation
- Relevance of session content to the organization
- Effectiveness at summarizing outcomes and action planning
- Friendliness & attitude of event staff
- Overall contribution of your event manager