Leica Biosystems
Leica Biosystems approached Maximillion to support a scientific symposium for key European clients. The “Advanced Staining Seminar” targeted specific pathologists from within Europe and was designed to improve customer understanding of the latest developments, technologies and products that Leica Biosystems has to offer.
With guests travelling from France, Benelux, Spain, Greece, Germany and Austria to attend the seminar, Leica Biosystems was keen to enhance the experience with an overnight incentive event.
Event Detail
- Venue: The Roxburghe Hotel, Kelso
- Format: Overnight client event
- Guests: 21
Objectives
- Demonstrate and showcase a new scientific instrument to key clients and distributors
- Share scientific knowledge
- Make clients’ time in the UK special and memorable
- Spend time strengthening client relationships in a relaxed environment
- Have fun taking part in a shared experience
What we did
Maximillion provided a full event management service including:
- Guest management
- Ground handling and transfers
- Venue and supplier management
- Room dressing and theming
- Entertainment management
- Fun, outdoor activities
- Onsite event management
Challenges
The key challenge was to find a high-end, 4* hotel within easy reach of Newcastle and which offered a unique guest experience in a cosy, country house atmosphere. The Roxburgh Hotel in Kelso provided the ideal solution as it offered the perfect size, location and ambience for the group.
What they said
“All of the staff that I dealt with, including the hotel staff, were excellent and very responsive and polite to all requests“.
PA to Director – Biosystems EU Sales, Leica Microsystems