Virgin Atlantic at Dundas Castle
Virgin Atlantic hosted over 100 international journalists and VIPs in Edinburgh, Scotland to launch their new “Little Red” London to Edinburgh and Aberdeen routes.
Sir Richard Branson flew from Heathrow to Edinburgh to promote the new Scottish service, meeting the press at the airport wearing a Harris Tweed kilt, which he duly lifted to reveal a cheeky message to rivals BA in a much publicised PR stunt.
The following day, Virgin treated their guests to the very best of Scottish hospitality and tradition at five-star Dundas Castle, ideally located near Edinburgh airport. The castle had fought off stiff competition from other exclusive Scottish venues to host this prestigious event, and approached event partners Maximillion to deliver creative Highland Games activities.
Maximillion is an event management company which organises conferences, live events and team building activities across the UK. To find out more about our range of services, see our team building events section or get in touch.
Event Detail
- Duration: Full day
- Venue: Dundas Castle, near Edinburgh
- Format: Four clans with three teams per clan
- Guests: Virgin directors, Flying Club members, senior sales staff, overseas journalists, national journalists and photographers
Objectives
- Promote the new Little Red London to Scotland flights
- Treat international guests to the very best Scotland has to offer
- Strengthen relationships between Virgin management and the media and VIP customers
- Have FUN!
What we did
On arrival, our characterful Clan Chief welcomed and briefed guests before dividing them into their clans. Teams rotated around a number of Scottish themed activities including:
- Falconry
- Professional Highland Heavies
- Fun Field Activities
- Pipes and Drums
- Ceilidh dancing to a live band
After a morning of haggis hurling, pipes skirling and kilts twirling, participants congregated on the front lawn for a “Tug o’ War” battle of the clans showdown.
Who took part
Those who took part include Virgin directors, Flying Club members, senior sales staff, overseas journalists, national journalists and photographers.
What they said
“Thanks to all the Maximillion Event team as they were brilliant and ensured the day ran very smoothly. I thought the Heavies and the band were all very accommodating and made the day by getting everyone dancing; I was quite surprised how many got up after lunch!”
Sharon Kelly – Events Executive, Design. Virgin Atlantic Airways Ltd
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