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Optima London 2024

Optima London 2024

hybrid events reimagined

By allowing delegates to join in person or online, hybrid conferences offer the best of both worlds. The hybrid format expands your range and widens your reach, allowing you to bring people together without putting undue pressure on their schedule, their budget or the environment.

Technology is key to this, of course, and that’s where our expertise in platforms, livestreaming and audiovisual systems comes into its own. We’ll work with you to ensure that the virtual and physical experiences blend together seamlessly, so that all participants feel that they’re right there in the room – whether that’s in the main plenary discussions or the smaller breakout sessions.

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Ready to create your event or just want to find out more? Talk to our team of event creators today!

creativity & expertise

We can also diversify your delegates’ day by drawing on our expertise in team-building and entertainment, giving your guests the opportunity to network and enjoy each other’s company whether they’re face to face or continents apart.

And we’ll synchronise the delivery of snack packs, swag bags and post-session refreshments so that everyone can unwind in the same way at the same time.

other conference services

If you’re looking for more options for your conference, check out our other conference services today!

At Maximillion, we’re here to help you make your conference a success, regardless the format.

Ross and the team at Maximillion were an absolute pleasure to work with and played a HUGE part in the success of the Phoenix Leadership UnConference 2023! From the very beginning Maximillion embraced the relaxed feel of this year’s conference and helped bring our vision to life! From a bespoke centre stage to Lego figurines, beanbag seating to branded sticky notes – everything was planned and executed to the highest of standards and myself and the wider team could not be happier! Maximillion have delivered many events for Phoenix Group, they are an extended part of the team and we honestly couldn’t deliver the events like we do without them!

Phoenix Group

We thoroughly enjoyed our trip to the Lake District. Jenny & Rhys are extremely easy to work with and made both our Wednesday evening boat cruise and Thursday team building events, evening meal and band fun and enjoyable for all who attended. We would definitely use them again.Thank you Maximillion.

Resolis

I could not be happier with how the event was organised in the months preceding the event and how it was managed on the days. Sarah and her team were both efficient and delightful to work with. I also had positive feedback from my co-host colleagues and a large number of delegates. I am in fact already in dealings with Maximillion again, in preparation of a new international meeting. I highly recommend Maximillion and Sarah Esslemont for leading and organising meeting.

NHS Medical Conference

Mr Nicola de Liguori Carino, MD

Sarah and her team have proved invaluable to the organisation of our flagship event held in London. We partner with leading physicians from across the world to bring the latest thinking in cardiology to the participants, who come from many countries. This requires a team that operates to a high standard and can offer an experience that all involved remember. A foundation of this is the attention to detail, and a drive to get it right – mostly hidden from all when working well, but very obvious if not done. I have no hesitation to recommend Sarah and her team if you have an event you wish to deliver a the highest standards. The Optima team sends all our thanks to them.

Optima

Sarah once again it has been such a pleasure to work with you. As ever, the professionalism and commitment to excellence which you and your (fantastic) team bring to our events has been extraordinary. We are all so grateful. Your own personal leadership, experience and organizational ‘knowhow’ is reflected in everything which your team does. Please do pass on my sincerest thanks to Sophie and Graham who were so good in the lead up and on the ground. I have handed over the Presidency of BSGAR to Raneem Albazaz, and I feel confident that BSGAR is in good hands with her, and that she is in good hands with you. Our BSGAR family is fantastic, and it is fantastic to have you with us.

BSGAR

Ian Zealley

Jenny takes the time to understand our vision and goals for each event and consistently exceeded our expectations through close partnership and honest, transparent communications. Building a partnership that has become an extension of our core in-house team has resulted in innovative ideas, handling challenges with ease, and seamless event delivery from the whole team.

ORE Catapult.

Vicki Sharpe, Head of Marketing

The event was brilliant. Thank you so much to you guys and also Scott and his team on the day. You couldn’t have done more to help and we have had some lovely feedback. We even had people coming to look at the set up so they could copy it for their events, so we did a good job!

Standard Life

Jenny and her team led a truly fantastic event. Despite our very limited preparation time relative to the scale of the project, Jenny remained completely unphased. She provided exceptional support throughout the process, and I truly believe she was instrumental in helping us achieve such a successful event at The Belfry!

Finli

Amie Walton – Chief of Staff

Sarah and her team at Maximillion are professional in every way. The quality of events we have run over the last 3 years has been of the highest quality across a mixture of online and larger face-to-face events. You not only get a ‘can do’ attitude but also adaptability as circumstances change and ideas that improve what you are offering your delegates.

BSGAR

Just a note to say thanks for all your help with the Yamaha event last week. It went very well, and the client was very happy. I know she was a bit worried just because of experiences at other venues around the world where things have not gone according to plan. So for us to arrive and see it all set and ready to roll, put her mind at rest.

Spectra

Excited yet?

Ready to create your event or just want to find out more? Talk to our team of event creators today!

Hybrid Conference FAOs

What is a hybrid conference?

A hybrid conference is a type of event that combines in-person and virtual components. Participants can choose to attend either in person at a physical location or remotely via a virtual platform.

How does a hybrid conference work?

A hybrid conference typically involves:

  • In-person sessions: Attendees gather at a physical venue for workshops, keynote speeches, or networking events.
  • Virtual components: Remote participants can join the conference through a virtual platform, allowing them to watch live streams, participate in online discussions, and network with other attendees.
  • Interactive elements: Hybrid conferences often incorporate interactive features like live Q&A sessions, polls, and breakout rooms to engage both in-person and virtual attendees.

To make a hybrid conference successful, you’ll need to incorporate AV elements. Check out our Conference Production page for more informaton on conference AV, or talk to our team today to discuss options!

How do you host a hybrid conference?

Conference planning for a hybrid event requires careful preparation and execution. Here are some key steps:

  • Choose a suitable venue: Select a physical location that can accommodate both in-person attendees and the necessary technology for virtual and hybrid events.
  • Select a virtual platform: Choose a reliable platform that offers features like live streaming, video conferencing, and chat functionality.
  • Develop a hybrid agenda: Create a schedule that balances in-person and fully virtual conferences, ensuring a seamless experience for all participants.
  • Promote the conference: Reach out to potential attendees through various channels, including social media, email marketing, and industry publications.
  • Provide technical support: Ensure that there is adequate technical support available for both in-person and virtual
  • participants. Evaluate the conference: Gather feedback from attendees to improve future hybrid events.

That’s quite a bit to manage, isn’t it? If you need help pulling your virtual and hybrid events together, get in touch with our team of event creators today! To find out more about running a successful conference, check out our case study detailing Star Refrigeration’s virtual anniversary event.

Let's talk

Let's plan an event you'll be proud of.

We're always ready to shred the script, mix things up and bounce right out of the box. Tell us a bit about what you've got in mind, and our event creators will get to work, turning your ideas into something your guests won't forget. The best events start with a good chat, so let's have one.

Ready to create your event or just want to find out more? Either way, we’re waiting to hear from you.

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