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Optima London 2024

Optima London 2024

Launch with a bang

Launch your new product with a bang! Our expert event management services help you create a successful product launch event that will inspire and captivate your audience. From concept to execution, we handle everything, allowing you to focus on your brand.

Your theme can be subtle or loud, proud and in your face. From the invites to the event space, the arrival to the activities, the atmosphere, entertainment and even the goody bags – we’ll make sure that your chosen theme is reflected in every facet of your event.

Get in touch

Ready to create your event or just want to find out more? Talk to our team of event creators today!

getting it just right

Theming can do wonders to create the right mood and elevate your event from the also-ran to the extraordinary.

Our event creators will work with you to choose the right itinerary, activities, entertainment and all those quirky little touches of themed detail and dress to transform your venue with the perfect theme and transport your guests.

With every product launch, there’s a lot to consider. You want the right venue, the right entertainment and the right hosts. And of course, you want to make sure that you’ve got the right people in attendance. We can help with all of that and everything else in between.

other events

Whatever shape your event is going to take, we can help you make it a reality.

From Private Parties to Virtual Events, we’ve got you covered.

We thought the event was organised and ran extremely well. All of our staff had a fantastic time, great fun! Would recommend Maximillion.

Meraki Talent

Your team on the night for installation were on time, super efficient and gave clear guidance on usage of the games and when I called to say we’d finished early – returned quickly and dismantled with the same efficiency.

Natwest

Everyone I met was so helpful, reassuring and knowledgeable. The event was run seamlessly and the team made everyone relaxed which encouraged everyone to participate fully. Team building can so often be an uncomfortable day away from the office, but Maximillion just made it so much fun. I had heard good things about you all through the previous work you have done for us but it was great to see that first hand. It was such a pleasure to work with you and we are all already looking forward to the next one!

The Phoenix Group

Fantastic day and really enabled people to get to know each other and have a laugh at the same time. Exactly the aim!

University of Edinburgh

Sarah once again it has been such a pleasure to work with you. As ever, the professionalism and commitment to excellence which you and your (fantastic) team bring to our events has been extraordinary. We are all so grateful. Your own personal leadership, experience and organizational ‘knowhow’ is reflected in everything which your team does. Please do pass on my sincerest thanks to Sophie and Graham who were so good in the lead up and on the ground. I have handed over the Presidency of BSGAR to Raneem Albazaz, and I feel confident that BSGAR is in good hands with her, and that she is in good hands with you. Our BSGAR family is fantastic, and it is fantastic to have you with us.

BSGAR

Ian Zealley

Sarah and her team at Maximillion are professional in every way. The quality of events we have run over the last 3 years has been of the highest quality across a mixture of online and larger face-to-face events. You not only get a ‘can do’ attitude but also adaptability as circumstances change and ideas that improve what you are offering your delegates.

BSGAR

Working with Maxmillion events for the Traitor’s themed evening at Prestonfield House was a great experience. Jenny and her team were a delight to work with, and we would highly recommend them to anyone looking to plan immersive events.

The PC Agency

Mike and the team were great, really understood what we wanted to achieve on the event. Their willingness to adapt the schedule to help suit our needs was really helpful.

GTA Global

We had an absolutely fantastic time at our Teambuilding afternoon hosted by Maximillion Events at our Ayrshire premises. This is now the 3rd time we have used their services and will definitely be looking to use them again next year. Such a lovely and professional group of people to deal with!! We had various games with a bespoke package set up for a group of staff members with varying degree of mobility. We did carpet curling (indoors), giant jenga, connect 4, darts, air hockey to name but a few all being done outside near to our foodhall and “refreshments” area. It was perfect, everyone had a blast and the Maximillion team were a joy to work with. Thorough, professional, safety conscious and lots of fun. They looked to enjoy themselves watching us and our very competitive natures shine through. Thank you again to all at Maximillion – you made our day that extra special.

RUA Life Sciences

June Ryland

We want to express our heartfelt gratitude for the fantastic murder mystery and DJ services the Maximillion team provided at our recent Renewables UK Seminar at Cameron House Hotel. It was an evening filled with excitement and entertainment, and Maximillion played a pivotal role in making it a memorable experience for all of us.

TotalEnergies

Excited yet?

Ready to create your event or just want to find out more? Talk to our team of event creators today!

Product Launch Event FAQs

What is product launching?

Product launching is the process of introducing a new product or service to the market. It’s a crucial step in the product life cycle that aims to generate awareness, build excitement, and drive sales.

The successful launch of any product comes with a range of steps, but one of the big ones is a product launch event. If you’re looking to launch your product with a bang, talk to our experienced event creators today!

What are the three types of product launches?

There are three main types of product launches:

  • Soft launch: A gradual introduction of a product to a limited audience for testing and feedback before a full-scale launch.
  • Hard launch: A sudden and widespread introduction of a product to the entire target market.
  • Stealth launch: A low-key introduction of a product without much fanfare or publicity.
How do you ensure a successful product launch event?

A successful product launch event requires careful planning and execution. Key factors include:

  • Clear objectives: Define the goals of the launch, such as increasing brand awareness or generating sales.
  • Target audience: Identify and understand your target market.
  • Unique selling proposition (USP): Clearly articulate the product’s unique benefits.
  • Effective marketing: Create a comprehensive marketing campaign to reach your target audience.
  • Engaging event: Plan a memorable and exciting event that showcases the product.
  • Need help pulling together a show-stopping product launch event? Get in touch today!
What is the typical timeline for planning a product launch event?

The timeline for planning a product launch event can vary depending on the scale and complexity of the launch. However, a typical timeline might include:

  • 6-12 months: Concept development, market research, and planning.
  • 3-6 months: Venue selection, marketing campaign development, and logistics.
  • 2-4 weeks: Final preparations, invitations, and event execution.
How do you determine the cost of a product launch event?

The cost of a product launch event depends on several factors, including:

  • Venue: The size, location, and amenities of the venue will affect the cost.
  • Catering: The type and quality of food and beverages will impact the budget.
  • Entertainment: Live music, speakers, or other entertainment can add to the cost.
  • Marketing: The scope and reach of your marketing campaign will influence expenses.
  • Other costs: Additional costs may include decorations, audiovisual equipment, themed events and staffing.

If you’re looking to understand how much your launch event might cost, get in touch with our team today. We’ll be more than happy to discuss options to give you an idea of what your budget should be.

Let's talk

Let's plan an event you'll be proud of.

We're always ready to shred the script, mix things up and bounce right out of the box. Tell us a bit about what you've got in mind, and our event creators will get to work, turning your ideas into something your guests won't forget. The best events start with a good chat, so let's have one.

Ready to create your event or just want to find out more? Either way, we’re waiting to hear from you.

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