Launch with a bang

Launch your new product with a bang! Our expert event management services help you create a successful product launch event that will inspire and captivate your audience. From concept to execution, we handle everything, allowing you to focus on your brand.

Your theme can be subtle or loud, proud and in your face. From the invites to the event space, the arrival to the activities, the atmosphere, entertainment and even the goody bags – we’ll make sure that your chosen theme is reflected in every facet of your event.

getting it just right

Theming can do wonders to create the right mood and elevate your event from the also-ran to the extraordinary.

Our event creators will work with you to choose the right itinerary, activities, entertainment and all those quirky little touches of themed detail and dress to transform your venue with the perfect theme and transport your guests.

With every product launch, there’s a lot to consider. You want the right venue, the right entertainment and the right hosts. And of course, you want to make sure that you’ve got the right people in attendance. We can help with all of that and everything else in between.

other events

Whatever shape your event is going to take, we can help you make it a reality.

From Private Parties to Virtual Events, we’ve got you covered.

Client Kudos

Fantastic day and really enabled people to get to know each other and have a laugh at the same time. Exactly the aim!

University of Edinburgh

Your team on the night for installation were on time, super efficient and gave clear guidance on usage of the games and when I called to say we’d finished early – returned quickly and dismantled with the same efficiency.

Natwest

Everyone had a really good time and loved all the different levels and variety that Level-Up brought. Maximillion always provide an excellent event and guide you through the organising process with clarity, confidence and advice.

Davidson Chalmers Stewart

Just to say the event went brilliantly on Saturday. Had some really good feedback from people and everyone had a great time ???? Thanks so much for all your help!

Quorum

I could not be happier with how the event was organised in the months preceding the event and how it was managed on the days. Sarah and her team were both efficient and delightful to work with. I also had positive feedback from my co-host colleagues and a large number of delegates. I am in fact already in dealings with Maximillion again, in preparation of a new international meeting. I highly recommend Maximillion and Sarah Esslemont for leading and organising meeting.

NHS Medical Conference

Mr Nicola de Liguori Carino, MD

Like many other professional service providers, we are often metaphorically ‘spinning plates’ and ‘juggling’ competing priorities, so it was great for our team to try these challenges in real life. We discovered hidden talents and it reinforced that working as a team and providing a supportive learning environment are key to delivering an excellent result. Thank you to Maximillion for your support and encouragement during this fun event, as well as for your professionalism in pulling together a slick activity for 220 people.

University of Edinburgh

Lee Hamill, Director of Finance

Just a note to say thanks for all your help with the Yamaha event last week. It went very well, and the client was very happy. I know she was a bit worried just because of experiences at other venues around the world where things have not gone according to plan. So for us to arrive and see it all set and ready to roll, put her mind at rest.

Spectra

Sarah and her team have proved invaluable to the organisation of our flagship event held in London. We partner with leading physicians from across the world to bring the latest thinking in cardiology to the participants, who come from many countries. This requires a team that operates to a high standard and can offer an experience that all involved remember. A foundation of this is the attention to detail, and a drive to get it right – mostly hidden from all when working well, but very obvious if not done. I have no hesitation to recommend Sarah and her team if you have an event you wish to deliver a the highest standards. The Optima team sends all our thanks to them.

Optima

Sarah and her team at Maximillion are professional in every way. The quality of events we have run over the last 3 years has been of the highest quality across a mixture of online and larger face-to-face events. You not only get a ‘can do’ attitude but also adaptability as circumstances change and ideas that improve what you are offering your delegates.

BSGAR

As always, seamless operations of the event. Very flexible working with you guys. Guests were delighted. Everything went super well. Well done Mike and Rhys!

Horizons – TPG Scotland

Product Launch Event FAQs

What is product launching?

Product launching is the process of introducing a new product or service to the market. It’s a crucial step in the product life cycle that aims to generate awareness, build excitement, and drive sales.

The successful launch of any product comes with a range of steps, but one of the big ones is a product launch event. If you’re looking to launch your product with a bang, talk to our experienced event creators today!

What are the three types of product launches?

There are three main types of product launches:

  • Soft launch: A gradual introduction of a product to a limited audience for testing and feedback before a full-scale launch.
  • Hard launch: A sudden and widespread introduction of a product to the entire target market.
  • Stealth launch: A low-key introduction of a product without much fanfare or publicity.
How do you ensure a successful product launch event?

A successful product launch event requires careful planning and execution. Key factors include:

  • Clear objectives: Define the goals of the launch, such as increasing brand awareness or generating sales.
  • Target audience: Identify and understand your target market.
  • Unique selling proposition (USP): Clearly articulate the product’s unique benefits.
  • Effective marketing: Create a comprehensive marketing campaign to reach your target audience.
  • Engaging event: Plan a memorable and exciting event that showcases the product.
  • Need help pulling together a show-stopping product launch event? Get in touch today!
What is the typical timeline for planning a product launch event?

The timeline for planning a product launch event can vary depending on the scale and complexity of the launch. However, a typical timeline might include:

  • 6-12 months: Concept development, market research, and planning.
  • 3-6 months: Venue selection, marketing campaign development, and logistics.
  • 2-4 weeks: Final preparations, invitations, and event execution.
How do you determine the cost of a product launch event?

The cost of a product launch event depends on several factors, including:

  • Venue: The size, location, and amenities of the venue will affect the cost.
  • Catering: The type and quality of food and beverages will impact the budget.
  • Entertainment: Live music, speakers, or other entertainment can add to the cost.
  • Marketing: The scope and reach of your marketing campaign will influence expenses.
  • Other costs: Additional costs may include decorations, audiovisual equipment, and staffing.

If you’re looking to understand how much a your launch event might cost, get in touch with our team today. We’ll be more than happy to discuss options to give you an idea of what your budget should be.

Inspo lab

We’re only happy when you’re delighted with your event.

We’re always ready to shred the script, mix things up and bounce right out of the box. Tell us a little bit more about your requirements, and our event creators will come up with a host of options and ideas to inspire you.

Ready to create your event or just want to find out more? Either way, we’re waiting to hear from you.

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