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Optima London 2024

Optima London 2024

Launch with a bang

Launch your new product with a bang! Our expert event management services help you create a successful product launch event that will inspire and captivate your audience. From concept to execution, we handle everything, allowing you to focus on your brand.

Your theme can be subtle or loud, proud and in your face. From the invites to the event space, the arrival to the activities, the atmosphere, entertainment and even the goody bags – we’ll make sure that your chosen theme is reflected in every facet of your event.

Get in touch

Ready to create your event or just want to find out more? Talk to our team of event creators today!

getting it just right

Theming can do wonders to create the right mood and elevate your event from the also-ran to the extraordinary.

Our event creators will work with you to choose the right itinerary, activities, entertainment and all those quirky little touches of themed detail and dress to transform your venue with the perfect theme and transport your guests.

With every product launch, there’s a lot to consider. You want the right venue, the right entertainment and the right hosts. And of course, you want to make sure that you’ve got the right people in attendance. We can help with all of that and everything else in between.

other events

Whatever shape your event is going to take, we can help you make it a reality.

From Private Parties to Virtual Events, we’ve got you covered.

The Lego Serious play event was a great hit with all of our Scotframe participants. Such a great way to get everyone involved and really work as a team.

Scotframe

The general comment today in the office is how amazing the event was and how much fun people had.

University of Edinburgh

Thanks so much for all your help! The client was very happy. The planning stages were smooth and Rhys and the onsite team were wonderful too. We would recommend! Thank you

Conference Contacts

Like many other professional service providers, we are often metaphorically ‘spinning plates’ and ‘juggling’ competing priorities, so it was great for our team to try these challenges in real life. We discovered hidden talents and it reinforced that working as a team and providing a supportive learning environment are key to delivering an excellent result. Thank you to Maximillion for your support and encouragement during this fun event, as well as for your professionalism in pulling together a slick activity for 220 people.

University of Edinburgh

Lee Hamill, Director of Finance

Massive thank you to Rhys & Mike for creating a professional and overall enjoyable experience for our team. Throughout the entire process they worked hard to ensure our values and needs were met on the day. The delivery of the events was incredibly well received and I can safely say I would be glad to book with Maximillion again.

Thenue Housing Association

Your team on the night for installation were on time, super efficient and gave clear guidance on usage of the games and when I called to say we’d finished early – returned quickly and dismantled with the same efficiency.

Natwest

We thoroughly enjoyed our trip to the Lake District. Jenny & Rhys are extremely easy to work with and made both our Wednesday evening boat cruise and Thursday team building events, evening meal and band fun and enjoyable for all who attended. We would definitely use them again.Thank you Maximillion.

Resolis

Absolutely brilliant from start to finish. This is the second time using Maximillion and on both occasions they have made the event! So much fun and so engaging. The feedback from all who attended was this was a brilliant session. Huge thanks to all involved.

Abertay Housing Association

Working with Maximillion has been an absolute pleasure and a transformative experience for our organisation. Over the course of our 5-year collaboration they have expertly delivered a range of online and in-person events for us, including large-scale conferences and stand builds, internal staff gatherings, and engaging team away days. Their attention to detail, creativity, and seamless execution were evident in every event they organised for us. Whether managing the logistics of a high-profile conference or crafting memorable team-building experiences during away days, their professionalism and dedication shone through.

ORE Catapult

Vicki Sharpe, Head of Marketing

We held events running over two days. The Maximillion Gameshow which was fun and engaged all who attended the first evening event. During our away day we had Team Tops Trumps in the morning, again this was inclusive for all who were in attendance. Lastly during the afternoon of our away day we took part in Level-up which I have to say was great fun for all involved.

Resolis

Excited yet?

Ready to create your event or just want to find out more? Talk to our team of event creators today!

Product Launch Event FAQs

What is product launching?

Product launching is the process of introducing a new product or service to the market. It’s a crucial step in the product life cycle that aims to generate awareness, build excitement, and drive sales.

The successful launch of any product comes with a range of steps, but one of the big ones is a product launch event. If you’re looking to launch your product with a bang, talk to our experienced event creators today!

What are the three types of product launches?

There are three main types of product launches:

  • Soft launch: A gradual introduction of a product to a limited audience for testing and feedback before a full-scale launch.
  • Hard launch: A sudden and widespread introduction of a product to the entire target market.
  • Stealth launch: A low-key introduction of a product without much fanfare or publicity.
How do you ensure a successful product launch event?

A successful product launch event requires careful planning and execution. Key factors include:

  • Clear objectives: Define the goals of the launch, such as increasing brand awareness or generating sales.
  • Target audience: Identify and understand your target market.
  • Unique selling proposition (USP): Clearly articulate the product’s unique benefits.
  • Effective marketing: Create a comprehensive marketing campaign to reach your target audience.
  • Engaging event: Plan a memorable and exciting event that showcases the product.
  • Need help pulling together a show-stopping product launch event? Get in touch today!
What is the typical timeline for planning a product launch event?

The timeline for planning a product launch event can vary depending on the scale and complexity of the launch. However, a typical timeline might include:

  • 6-12 months: Concept development, market research, and planning.
  • 3-6 months: Venue selection, marketing campaign development, and logistics.
  • 2-4 weeks: Final preparations, invitations, and event execution.
How do you determine the cost of a product launch event?

The cost of a product launch event depends on several factors, including:

  • Venue: The size, location, and amenities of the venue will affect the cost.
  • Catering: The type and quality of food and beverages will impact the budget.
  • Entertainment: Live music, speakers, or other entertainment can add to the cost.
  • Marketing: The scope and reach of your marketing campaign will influence expenses.
  • Other costs: Additional costs may include decorations, audiovisual equipment, themed events and staffing.

If you’re looking to understand how much your launch event might cost, get in touch with our team today. We’ll be more than happy to discuss options to give you an idea of what your budget should be.

Let's talk

Let's plan an event you'll be proud of.

We're always ready to shred the script, mix things up and bounce right out of the box. Tell us a bit about what you've got in mind, and our event creators will get to work, turning your ideas into something your guests won't forget. The best events start with a good chat, so let's have one.

Ready to create your event or just want to find out more? Either way, we’re waiting to hear from you.

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