WHAT
WE DO
READY?
LETS TALK
Ready to create your event or just want to find out more? Talk to our team of event creators today!
OUR WORK
Optima London 2024

Optima London 2024

EVENT OVERVIEW

Build your team with building blocks!

This facilitated event builds team spirit and cooperation by getting groups to tackle escalating Lego-based challenges. These might start with something as simple as building a tower but become increasingly abstract and imaginative. Lego Serious Play isn’t a children’s game but an internationally recognised formula for developing winning teams.

Lego Serious Play

Here’s everything you need to know about Serious Play*:

*Snapshot details as a guide – get in touch for tailored quote & timings.

Event duration is
1-2 hours
Group size from
30 people
Cost is from
£3950
Location is
Indoor

Excited yet?

Ready to create your event or just want to find out more? Talk to our team of event creators today!

Features

Benefits

Facilitated by an accredited expert

Real LEGO

Accessible

Collaborative & creative

Customisable

Brings out your team’s creative and problem-solving abilities

Puts a premium on cooperation and lateral thinking

Emphasises thoughtful and imaginative approaches

Tailored to your specific requirements

Features

Facilitated by an accredited expert

Real LEGO

Accessible

Collaborative & creative

Customisable

Benefits

Brings out your team’s creative and problem-solving abilities

Puts a premium on cooperation and lateral thinking

Emphasises thoughtful and imaginative approaches

Tailored to your specific requirements

How Lego Serious Play Works

What are the rules of Lego Serious Play?

Participants split into groups and are issued with bags of Lego. They then are set a series of  timed Lego-building tasks. These start easy but get increasingly complex and challenging.

Who is Lego Serious Play for?

Lego Serious Play is for groups that want to go on a learning journey. Your session is tailored to your objectives, encouraging dialogue and reflection as well as fun.

How long does Lego Serious Play last?

Indoor team building events like Lego Serious Play can be extended to match your time horizon – it lasts at least an hour.

Maximillion ran the Urban Adventure for our teams with the activity run in Edinburgh city centre and the feedback has been nothing but positive. The activity brought teams together from different offices and different business areas and was a great way for everyone to get to know each other in a fun and informal activity.

Nucleus Financial

Jenny and her team led a truly fantastic event. Despite our very limited preparation time relative to the scale of the project, Jenny remained completely unphased. She provided exceptional support throughout the process, and I truly believe she was instrumental in helping us achieve such a successful event at The Belfry!

Finli

Amie Walton – Chief of Staff

Your team on the night for installation were on time, super efficient and gave clear guidance on usage of the games and when I called to say we’d finished early – returned quickly and dismantled with the same efficiency.

Natwest

Our guests were delighted with the day of Highland Games, the team of maximilion was fantastic. I will recommend them 100%.

Horizons – TPG Scotland

The general comment today in the office is how amazing the event was and how much fun people had.

University of Edinburgh

Jenny takes the time to understand our vision and goals for each event and consistently exceeded our expectations through close partnership and honest, transparent communications. Building a partnership that has become an extension of our core in-house team has resulted in innovative ideas, handling challenges with ease, and seamless event delivery from the whole team.

ORE Catapult

Vicki Sharpe, Head of Marketing

We thought the event was organised and ran extremely well. All of our staff had a fantastic time, great fun! Would recommend Maximillion.

Meraki Talent

Massive thank you to Rhys & Mike for creating a professional and overall enjoyable experience for our team. Throughout the entire process they worked hard to ensure our values and needs were met on the day. The delivery of the events was incredibly well received and I can safely say I would be glad to book with Maximillion again.

Thenue Housing Association

Maximillion provided our group with an incredible Scotland experience. We were in town from America for a small wedding at Dundas Castle. Our group RAVED about the events hosted by Maximillion. They said it made them feel (in a short visit) like they had the opportunity to get a real taste of Scottish culture. The planning, implementation and follow-up with the entire staff was seamless and easy. It was an exceptional experience from start to finish. I can’t think of one thing you could have done better for our group. Thank you so much for everything!

Bonnie Periano

Like many other professional service providers, we are often metaphorically ‘spinning plates’ and ‘juggling’ competing priorities, so it was great for our team to try these challenges in real life. We discovered hidden talents and it reinforced that working as a team and providing a supportive learning environment are key to delivering an excellent result. Thank you to Maximillion for your support and encouragement during this fun event, as well as for your professionalism in pulling together a slick activity for 220 people.

University of Edinburgh

Lee Hamill, Director of Finance

Book this event

Ready to create your event or just want to find out more? Talk to our team of event creators today!

> Blog > Lego Serious Play
July 30, 2024

Lego Serious Play

Andrew Goodman
Author
Andrew Goodman

Book Your Event

Ready to create your event or just want to find out more? Talk to our team of event creators today!

Related Articles

Maximillion 18 Sep 2026

A Practical Guide for Planning a Conference

ConferenceEvent Planning
Maximillion 30 Jun 2026

Cost Effective Event Options

NewsEvent PlanningConferenceFeaturedTeam Building
Maximillion 07 Nov 2025

Employee Ownership Trust

NewsFeaturedConference
Maximillion 28 Oct 2026

End-to-End Event Management

Event PlanningConferenceTeam Building
Maximillion 09 Oct 2026

Christmas Party Ideas for Companies in 2026

Event PlanningTeam BuildingEntertainment
Maximillion 30 Sep 2026

Corporate Entertainment Ideas for Your Next Event

EntertainmentEvent Planning

Let's talk

Let's plan an event you'll be proud of.

We're always ready to shred the script, mix things up and bounce right out of the box. Tell us a bit about what you've got in mind, and our event creators will get to work, turning your ideas into something your guests won't forget. The best events start with a good chat, so let's have one.

Book Lego Serious Play

Ready to create your event or just want to find out more? Our team of event creators are looking forward to hearing from you.

Never Miss a Beat

Sign up to our Newsletter to keep up to date

Step 1 of 5

Step 1 of 5

Ready to be inspired?

Take our quick 4-step quiz to share your location, group size, budget preferences and more.




We’ll use your answers to suggest tailored event ideas and a member of our team will get back to you within 1 working day.




It only takes a couple of minutes!