Tesco Bank

Four Abbey’s Challenge

2010 Maximillion were approached by Tesco Bank to design and deliver a challenge event in the borders for their employees.  Maximillion came up with a concept designed around the pre existing Four Abbeys cycle route.  In the first year, the event started from Floors Castle with a hike along the Tweed to three different transition points where bikes were collected.  Teams completed their chosen routes by cycling past one, two, three or all four Abbeys.

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Tesco Bank

Four Abbey’s Challenge – a challenge event in the borders for Tesco Bank’s employees.

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Tesco Bank, Charity Challenges, Challenge Events

Challenge Summary

In year two and subsequent years, the start and finish point was moved to Melrose rugby club and the event became a single discipline cycling event with 45k or 90k route options collecting two or four Abbeys respectively.  The event was renowned as one of the hilliest in the challenge calendar with over 4000m of ascent.  A hub was built on the council owned “Greenyards” adjacent to Melrose RFC and provided a fully inclusive service of breakfast, Hog Roast BBQ, award ceremony and after party.  In the final year in 2014, Jamie Andrew, a quadruple amputee, completed the 90k 4 Abbey Route.

Key Features

  • Cycle event
  • Two routes of 45k or 90k
  • 10k Eilden Hills hike available
  • Three fully supported check points
  • Three beneficiary charities nominated by Tesco Bank
  • Costs sponsored by Tesco Bank allowing all money raised to go directly to the charities

Who Was it For

Initially, the event was exclusive to Tesco Bank employees, friends and family. Tesco Bank have four locations. A head office in Edinburgh and three call centres in Edinburgh, Glasgow and Newcastle.  In  2014, the event was opened up to the wider public.

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