EventIt approached Wildgoose Scotland to design a bespoke delegate engagement app – Exhibition Explorer – to support the high profile, inaugural expo for Scotland’s event industry in March 2016.

Event Details

Date: 17th and 18th March 2016
Venue: Edinburgh International Conference Centre (EICC)
Format: Design and provision of the self-run, have a go “Exhibition Explorer” app, with bespoke exhibitor content
Guests: A variety of visitors & exhibitors from across Scotland’s event industry


As part of Scottish Tourism Week 2016, EventIt’s objective was to bring Scotland’s Event Sector under one roof. This free event was designed to inspire, educate and encourage networking with some of the most innovative and exciting suppliers within Scotland’s Event Industry. Maximillion, through our Wildgoose Scotland events brand, were approached by EventIt to design a delegate engagement tool for the event, encouraging guests and visitors to interact with one another, whilst having fun and learning more about what exhibitors could offer. A clear design and an easy to use format were required due to the self-run nature. Social media integration was also a requirement, to help boost the profile of the exhibition over the course of the event.

What we did

The perfect tool for the job was our Wildgoose Scotland Mobile Adventures app, which provided a fantastic opportunity to build an engaging game from the ground up. First up was the floor plan, which was completely redesigned to incorporate exhibitor logos and make navigating around the exhibition floor as easy as possible. We then attended an exhibitor meeting to introduce the app to other attendees and encourage them to participate by supplying us with engaging content and challenges. Once the content was supplied this was adapted and gamified then added to the game. Social media sharing was included in the app meaning participants would score bonus points for sharing images taken with automatic tagging. Prizes were announced and the game QR code along with joining instructions were sent out to registered visitors.

Who took part

A variety of exhibitors from Scotland’s Event Sector supplied content and registered visitors to the Exhibition took part, with the opportunity to play on the day.

What they said

“We were delighted to work alongside Maximillion to deliver our delegate engagement Exhibition Explorer app. Thomas was a professional, relaxed and knowledgeable project manager with a can do attitude that gave us the flexibility to build a fantastic and tailor made experience. I’d happily recommend their services and look forward to working with them again.”
John McClarey, Business Development Manager, EventIt