The Principal Hotel Company Ltd.

The Principal Hotel Company teamed up with Maximillion to host over 80 Agents and Destination Management Company customers for a fun and interactive, tablet-based Quiz Time quiz night at the Principal Edinburgh George Street Hotel to launch their Showtime Rewards scheme.

Maximillion and the Principal Hotels believe that little perks make a big difference. The Showtime scheme is Principal’s way of saying thank you for all DMC / Agent events business at Principal, De Vere and Partner Hotels. Once signed-up, companies get something back every time. All enquiries and bookings are rewarded with cinema tickets and reward points that can be exchanged for a range of perks including John Lewis, Amazon and UK high street gift cards, luxury experiences and charity donations. Find out more at

Client: The Principal Hotel Company

Location: The Principal Edinburgh George Street, Edinburgh

Theme: DMC Principal Hotel Showtime Rewards Quiz Night

Date: 1st February 2018

What We Did 

The evening began with a drinks reception and movie-themed buffet food stalls to kick-start the showtime event. Once everyone was fed, we launched into our quiz while the Principal Hotel ensured all guest tables were well equipped with a range of drinks to assist with their creative input into what lay ahead…

Our GPS Adventures Quiz Time is the perfect warm-up to a main dinner event, as a breakout mid-conference or over dinner, with trivia and themed photo / video challenges to complete, this event takes ice-breakers to the next level.






We worked closely with the Principal Team to create a couple of bespoke quiz rounds focussing on their Showtime Rewards scheme and a Principal Edinburgh picture round to test Agent and DMC’s knowledge of the George Street versus the Charlotte Square venues.


The guests competed in teams against their peers, with some fantastic prizes provided by Principal Hotels to up the ante – not that this competitive group needed any motivation to go for the win! Each team, armed with an iPad mini as their own personal quiz master, navigated through the onscreen game screen clicking on each Quiz round to open up a wide range of themed challenges, including creative photo and video challenges.

Rather than following a set round by round format, teams work their way through the tablet-based Quiz Time at their own pace in any order. Within minutes teams were up from their seats, using the full space in the room – and beyond – to create some hilarious and creative material. Re-enacting key moments in history and inventing new sports were among the videos that had the whole room buzzing with activity!

The Quiz Time duration can be tailored from 1 – 2 hours. Once we called time on the DMCs game time, collected the iPads and gave everyone a chance to catch their breath, we got ready for the wrap-up and prize-giving!

The wrap-up consisted of showing all the teams “highlights / lowlights”, which had everyone roaring with laughter at the wide range of funny photos and videos produced on the night before the nail-biting prize-winners announcements! Although everyone was a winner in their own way, the top teams and some special achievers were awarded with some fantastic Principal Hotel prizes such as overnight stays, champagne afternoon teas, Principal Gin and other goodies.

What They Said

“It was a great evening and Maximillion brought the extra touch to the evening to make it special. Using iPads to generate team-building exercises within an engaging quiz was very good.”– Andreas MaszczykGeneral Manager, The Principal Edinburgh


“Maximillion were delighted to support the Principal Edinburgh George Street Quiz Night showcasing their Showtime Rewards Scheme and the excellent facilities at their Edinburgh venues. We had a great evening introducing our GPS Adventures Quiz Time product and lots of fun with the Agents and DMCs, who created lots of hilarious photos and videos during the interactive quiz challenges.” – Laura Vass – Business Development Manager, Maximillion