Announcing the launch of Edinburgh Edge
April 23, 2010 : News
Maximillion, EICA and Dalmahoy set to bring more visitors to Scotland
Maximillion, EICA: Ratho and Marriott Dalmahoy have successfully won a funding application from VisitScotland Growth Fund, allowing them to work collaboratively and form a marketing partnership, christened ‘Edinburgh Edge’.
After many years of successful partnership between the three organisations, the businesses will work seamlessly to deliver world class events and activities to the corporate and leisure markets. This funding will allow the group to attract more events business into the area and maximise promotional and marketing opportunities.
According to John Strachan, Managing Director of Maximillion; “Edinburgh Edge aims to attract new business into Edinburgh by offering a cohesive and synergised service, focusing marketing activity on increasing lucrative corporate business and leisure guests”.
Graeme Gardiner, Head of EICA: Ratho, adds “Edinburgh Edge will offer unique and good value packages, a simplified bookings process, transportation links, cost savings to visitors, a high quality service and a wide selection of adventure activities which should encourage visitors to spend longer in Edinburgh”.
Alistair Kitchin from Marriott Dalmahoy concludes: “The collaboration will demonstrate to visitors the benefits of coming to the western edge of Edinburgh, with its proximity to Edinburgh airport, fantastic road links, stunning countryside venues and range of team building and leisure activities”.
The funding will allow the three partners to promote Edinburgh Edge through a variety of marketing activities including trade shows, promotional events and a specially created website. The website has been carefully designed to appeal to visitors with easy navigation, allowing users to build packages to suit them.